Subtitle A Campaign for Bike Lanes That Doesn't Use Safety Jargon
Category Illustration & Animation
Description This video is a small campaign for biking in and parking out—a simple inversion of placement of bike and parking lanes. It illustrates an easy, possible and inexpensive fix that can do more than save lives, it can also make for better days. Instead of focusing on safety jargon about traffic, bike ethics, helmets and etc,—which are indeed important topics, but have been heavily used—the intention was to create a lighthearted video that, by comparison, elucidates two contrasting daily experiences.